Wednesday, November 10, 2010

Toit Events Ltd. / GranFondo Canada

Toit Events is the organization behind the highly successful RBC GranFondo Whistler which took 4,075 cyclists from Vancouver to Whistler in a dedicated cycling lane on the stunning Sea to Sky Highway in September 2010. TORA! produced directional and information maps for the event, as well as all start/finish area and on-course signage and pre- and post-event newspaper advertising. For 2011 Toit is introducing the RBC GranFondo Kelowna and TORA! has been involved in adapting the GranFondo identifier to the new locale. The first ad for the Kelowna event will be published in the November issue of Impact Magazine (Alberta edition). The GranFondo identifier specific to the Kelowna event is prominent on the event's temporary splash page.