Saturday, October 23, 2010

GranFondo Axel Merckx Okanagan

Excited to be working on some graphic design elements of the GranFondo Axel Merckx taking place in Penticton, BC in July 2011.  Granfondos, or “big rides,” have evolved out of the European cycling tradition.  Popular throughout Europe, granfondos attract riders of all ages, abilities and backgrounds. From licensed racers to ambitious weekend warriors, these events bring together participants who want to tackle a challenging distance, enjoy the camaraderie of riding in a large pack, and take in the local hospitality.